Global Marketing & Demand Gen
Outbound, marketplaces, multilingual SEO, paid channels, WhatsApp and WeChat, attribution, and AI SDR agents.
Deep dives
Alibaba vs Global Sources vs direct sourcing: an operator's comparison
Marketplace versus direct: when each sourcing channel actually works, the real cost differences once verification and finance are included, and a decision framework for cross-border B2B importers.
AI SDR agents for B2B trade: where they work, where they don't
Outbound prospecting via AI agents in B2B trade: what production deployments look like, the trust-building boundaries, and the metrics that matter.
Multilingual SEO for B2B exporters: the operator playbook
Locale strategy, hreflang done right, search-intent mapping per market, and the on-page architecture that wins B2B queries in non-English markets.
WeChat and WhatsApp for B2B sales: an operator's guide
Why messaging-first sales is non-negotiable in major exporter corridors, the compliance edges (data residency, retention), and the playbook that converts a chat into a signed PO.