Trade Fairs & Expos
Fair-by-fair prep playbooks, booth strategy, lead capture, follow-up cadences, ROI measurement, and agentic lead qualification.
Deep dives
Agentic lead qualification at trade fairs
How AI agents now triage and enrich fair leads in real time during the show, the integration patterns that work, and the human-in-the-loop boundaries.
Canton Fair prep playbook: 12-week timeline to ROI-positive
What to do in each of the 12 weeks before Canton, the booth and lead-capture systems that scale, and the post-fair follow-up cadence that converts leads to POs.
CES vs MWC vs Hannover Messe: which fair, when, and why
A category-by-category comparison of the major Western trade fairs: buyer profile, lead quality, costs, and which exporters get the best ROI from each.
Booth design for lead capture: the operator's brief
Layout principles that pull buyers in, the visual hierarchy that survives a busy aisle, lead-capture station design, and the day-of staffing rotation that doesn't burn out.
Trade-fair ROI measurement: from leads to attributed revenue
The lead-quality framework, attribution windows that work for B2B, the cost model, and how to compare fairs apples-to-apples across years and regions.